Based in Chicago, Illinois, Dineamic Hospitality is a leading force in the restaurant industry, with their diverse array of venues captivating diners through culinary innovation, cutting-edge design, and unparalleled service and quality.

In early 2022, DineAmic’s branding called for a much-needed transformation. Their brand identity was cold, corporate and alarmingly dated, failing to evoke the warm and inviting atmosphere that the company's owners had envisioned. Without altering their brand logo, I needed to introduce an entirely new visual identity, paired with a new website design and brand strategy. The visual transformation was aimed to strike a balance between casual elegance and unique sophistication.

Scope

Brand Color System, Brand Font Identity, Web Design, Digital Design, Social Media Design