Behind the register, through the cold storage room, and beyond a parted curtain, lies a speakeasy. Bodega Imports masquerades as a Mexican minimart - but after hours the lights turn low, drinks are served, and live entertainers post atop booths.

In early 2022, Bodega Imports underwent a visual rebrand. The transformation included a modernized brand icon, a refreshed color palette, and a carefully curated font pairing. However, the rebranding efforts did not stop there. Two smaller visual identities were created to help distinguish between Bodega’s Friday Temptations and Saturday OPUS events. These smaller visual identities were thoughtfully crafted to give each night its own unique personality. Animated DJ flyers were also introduced, growing to become Bodega’s signature social media style.

Scope

Brand Guidelines, Web Design, Digital Design, Social Media Content