We Can Women
A female led organization that empowers female entrepreneurship.
We Can Women is a female-led organization that helps the next generation of women excel in their entrepreneurship journey. They are committed to facing every challenge and producing a road full of new possibilities.
Founder, Pascale Rothman, requested their visual identity reflect their powerful female ownership, while driving home their mission to help women of all identities, backgrounds and cultures, succeed in their business ventures. The brand icon features an abstracted window/door motif, representing new possibilities and growth. The arch shape is further implemented into the brand through photo cropping and animated transitions. The brands wordmark uses a sharp and modern Sans Serif, complimenting the skinny and delicate icon.
Scope
Visual Identity System, Web Design, Digital Design, Social Media Content
