DineAmic Hospitality expanded their portfolio in 2017 with the addition of Barrio, a vibrant Mexican concept that infused traditional flavors with exciting American influences. Initially opening as an upscale dining experience, Barrio evolved over the years, embracing its role as a casual neighborhood restaurant.

Recognizing the need to align the identity with their easy-going and lively atmosphere, Barrio requested a visual rebrand in 2022. Although the original wordmark had to remain unchanged, the rest of the brand elements went through a thoughtful makeover. Their iconic donkey was reimagined, hand-drawn elements were artfully introduced, and a refreshing photography style was implemented.

Scope

Visual Identity System, Brand Guide, Web Design, Digital Design, Social Media Design